CELLACTIVE^®-FORM

A lovely cleavage is charming and attracts admiring glances. An estimated 99 percent of cleavages captured on photo originate on the red carpets of this world – be it at award ceremonies, film premieres or fund-raisers. Not all women, however, have the courage to display a plunging neckline – they may regard their breasts as lacking firmness, their cleavage not worth displaying or simply feel their breasts are too small.

The bridge from the curving sections of the breast to the flat area above the breastbone is without doubt charismatic and appealing, but the breast and cleavage skin does require special care. Compared to other parts of the body, it is particularly thin and consequently highly sensitive to the sun’s damaging rays, leading to premature wrinkling. In addition, it has fewer sebaceous glands when compared to the rest of the body and thus tends to be prone to increased dryness. It is therefore vital that particular care is taken to address these requirements.

An attractive cleavage is always accompanied by a beautiful bust. However, changes during pregnancy and especially the normal ageing process cause slackening of the breast’s connective tissue, resulting in the breast losing its shape.

The breast as such has no muscles. It is surrounded by an envelope of skin which supports the breast and gives it its curved shape. The most important factor for an attractive bust is the quality of this skin expanse, stretching from the chin via the neck and the shoulder to the breast. It is also known as the “natural bra” due to its support function. The quality of this support function is determined mainly by the firmness and elasticity of the skin in the cleavage area.