Dr. Emina Besic Gyenge
Lead R&D Hair Care & Sustainability Cosmetic ActivesRAHN AG
A Footprint That Cares
Discover the MYRAMAZE® product family – a trio of cosmetic actives inspired by the resilience of nature and developed with a deep respect for Earth’s most precious resource: water. From scalp hydration to skin regeneration, MYRAMAZE®-PURE, MYRAMAZE®-ESSENCE, and the initial MYRAMAZE® deliver high-performance care with a tracked environmental footprint.
The Resurrection Plant: A Botanical Marvel
In the arid landscapes of southern Africa grows a plant that defies drought – Myrothamnus flabellifolia. Known as the resurrection bush, it survives decades of dryness and springs back to life with the first drop of rain. Its secret? Trehalose – a sugar that stabilizes membranes and proteins, mimicking the skin’s Natural Moisturizing Factor (NMF).
At RAHN-Cosmetic Actives we harnesses this botanical wonder to create MYRAMAZE® actives that protect, hydrate, and soothe even under harsh conditions.
Three Products. One Purpose: Hydration with Integrity
Each MYRAMAZE® active is crafted from the same sustainably harvested biomass, using distinct extraction methods to unlock unique benefits.
MYRAMAZE®
Discover the secret of wellbeing for stressed skin
Revive Skin, Respect Nature
A potent skin revival active from the “resurrection plant” Myrothamnus flabellifolia. Proven to:
- Increase skin hydration by +32 %
- Strengthen skin barrier by +19 %
- Provide long-lasting moisturisation over 48 h
- Relieve dryness, redness, and discomfort
Certified with a transparent PCF, MYRAMAZE® proves that high performance and environmental care can coexist.
MYRAMAZE®-ESSENCE
Discover the secret of making your skin shine with all your senses
Glow Inside and Out
A sensocosmetic active designed to enhance skin’s appearance and mood. Clinical results show:
- +75 % skin hydration
- +46 % radiance boost
- +10 % elasticity improvement
- Plumper lips and smoother wrinkles
Produced with zero plant waste and offsetted carbon emissions - pomace is fully reused for maximum resource efficiency.
MYRAMAZE®-PURE
Discover the secret of scalp revival
Measurement Meets Mindfulness
A highly pure extract designed for scalp & sensitive skin care. Proven in double-blind in-vivo studies to soothe, strengthen, and improve barrier function.
About MYRAMAZE®-PURE and its Product Water Footprint:
- 12,000 m³/t total water footprint
- This value lies between the other two MYRAMAZE® actives. Its footprint is slightly higher than that of green and black tea, but significantly lower than roasted coffee
- Majority from grey water due to thermal evaporation stage
We are setting a benchmark for water transparency in cosmetic actives.
Setting a New Standard in Water Footprint Transparency
In a water-conscious world, the beauty industry is embracing transparency like never before. MYRAMAZE®-PURE is among the first cosmetic actives on the market with a fully calculated water footprint, including green, blue, and grey water categories.
Key Insight:
MYRAMAZE®-PURE’s total water footprint is approx. 12,000 m³ per tonne – comparable to widely used agricultural products like black tea or olive oil. Thanks to its low usage level (~0.5 %), the actual contribution to a finished cosmetic formula is minimal – but the knowledge is powerful.
By sharing this data, we empower our customers to make informed, water-wise formulation choices.
Ready to formulate with conscience?
Bring water-wise beauty to your brand. Let’s develop the next generation of skincare – together.