Barbara Obermayer
Head of RAHN-Cosmetic ActivesRAHN AG
Beauty in Motion
Energy is the new language of beauty. Around the globe, consumers seek products that recharge the skin, revive hair, and radiate inner vitality. Performance and wellbeing are no longer separate – they are one.
What’s driving this shift?
Skincare
Radiant, resilient and balanced – consumers are redefining what it means to have healthy skin. The pursuit of instant energy and lasting strength fuels demand for brightening, barrier-boosting actives that revive dullness and enhance the skin’s natural glow.
Haircare
The same vitality-driven mindset extends to hair. As concerns about thinning, damage and scalp balance rise, consumers gravitate towards protective and restorative formulas that nurture strength from root to tip – with growing attention to the unique needs and vibrancy of textured hair.
Regional Beauty Insights
North America: Social media fuels the demand for instant, multi-benefit results.
Europe: Natural actives and energising botanicals elevate wellness-driven routine.
Asia Pacific: Beauty and vitality are deeply linked – radiance and harmony remain key beauty ideal.
Key Consumer Insights
- 43% of US skincare users are willing to pay more for products that deliver instant results.
- 38% of German Gen Zs and 29 % of young millennials associate healthy skin with a glowing complexio.
- 51% of Chinese women value radiant skin over a fair complexion.
- 48% of Indian consumers prefer natural ingredients in haircare.
This shift is not just a passing trend – it represents a new beauty mindset, where energy equals confidence and connection.
At RAHN-Cosmetic Actives, we turn these insights into high-performing solution. YERBALUXE®-PEARL and YERBALUXE®-CROWN deliver proven energising and protective benefits for skin and hair – empowering your brand to lead the energy beauty movement with authenticity and science.