Hair growth benefits.

HAIRVIVINE^®‑PRO delivers visible hair growth results – even in shampoos and short contact formats

Why it matters

Hair thinning and hair loss are growing concerns for consumers worldwide. While leave on treatments dominate the anti hair-loss segment, everyday formats like shampoos are still widely seen as ineffective simply because they are rinsed off too quickly. Our latest clinical study refutes this assumption.

The solution: HAIRVIVINE^®‑PRO

HAIRVIVINE^®‑PRO is a natural, bioactive pumpkin seed extract (Cucurbita pepo), developed to support the hair growth cycle at the scalp level and improve follicle activity.

What makes it different: even in rinse-off applications, HAIRVIVINE^®-PRO delivers measurable and visible hair growth benefits combining performance with consumer preferred formats.

Clinically proven results in a rinse‑off shampoo

In a placebo controlled clinical study with 54 women and men experiencing hair loss, a shampoo containing 1 % HAIRVIVINE^®-PRO was used every second day over six months.

Key results at a glance:

Increased hair density
Hair density improved continuously, reaching +15.7 % after 180 days, while the placebo group showed a decline.

Reduced hair shedding
Participants experienced up to 4.9 % less hair loss, measured by standardized combing tests.

Healthier hair cycle
The treatment reduced fine, weak vellus hairs and increased the proportion of strong, growing hairs – a key indicator of improved follicle activity.

Faster hair growth
Hair growth rate increased beyond the natural baseline, resulting in longer, fuller hair over time.

Better scalp coverage
A visible reduction in parting line width confirmed improved hair density and overall coverage.

Volunteer #50, male, age 55 (swipe right for the 180 days result)

Pumpkin (C. pepo) seed extract improves hair density in a rinse-off formulation up to 15.7 % within 180 days. 

Volunteer #46, male, age 35 (swipe right for the 180 days result)

Pumpkin (C. pepo) seed extract increases hair growth rate by 0.02 mm/day after 90 days and 0.06 mm/day after 180 days, whereas placebo showed a negative trend with a reduction of 0.02 mm/day at both time points.

Why it works – even with short contact time

Even though rinse-off products remain on the scalp only briefly, HAIRVIVINE^®-PRO is designed to interact efficiently with scalp and follicle structures. During washing, the active deposits on the scalp and penetrates hair follicles, where it continues to support follicular activity beyond rinsing.

This turns daily cleansing into a genuine treatment opportunity.

What this means for brands

This study opens new possibilities for treatment-oriented shampoos and conditioners:

• Clinically supported anti-hair loss claims
• Treatment level efficacy in everyday formats
• Natural, bioactive ingredient aligned with consumer demand
• Strong differentiation in a highly competitive hair care market

HAIRVIVINE^®-PRO transforms rinse-off products from basic cleansers into results driven hair growth solutions.