Cosmetic concept for Mature Skin

Generation 55+

Cosmetic concept for Mature Skin

Generation 55+

 

RAHN has studied the communication to generation 55+, 
     very interesting target group.

Population growth
Due to higher life expectancy and lower birth rates the percentage of 55+ people is still growing. In 2050, two of every 3 people in developed societies will be aged 55+. . In 2050, two of every 3 people in developed societies will be aged 55+.

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Consumption power
The 55+ generation saved, earned and inherited. In Germany for example, according to their net total assets, the 55+ are better off than the younger ones. And they spend their money, too.

Social changes
The generation 55+ feels 10 – 15 years younger than their real age and has developed a new attitude: from the withdrawal into retirement and “invisibility“ of former generations towards an active life full of possibilities.

 

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The study results were transferred into two beauty concepts. Learn more about those concepts with REFORCYL®, a plant based active ingredient which was specifically developed to supply the skin of generation 55+ with new resistance.

Download Presentation

REFORCYL-Silver Ageing

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Contact

Barbara Obermayer

Barbara Obermayer

Head of RAHN-Cosmetic Actives

RAHN AG

+41 44 315 42 00

barbara.obermayer@rahn-group.com