Athleisure and Athbeauty Trends
This global beauty trend is based on the phrase “a healthy mind in a healthy body”.
There is a rising demand for products supporting a healthy and physically fit lifestyle, indeed this is now more important than ever.
… when the great outdoors becomes your gym. If you train outdoors, you must not forget sun protection. You only maintain protection if you regularly re-apply sun protection cream. Because sweat, sand and water slowly but surely can remove the protection you apply. The consequence is sunburn. And hair is also not spared from sun damage either. That is why it is a good idea to cover your head when training outdoors or apply a suitable haircare product with UV-protection.
CELLIGENT® strengthens the skin’s natural defensive mechanism against the sun’s rays and protects the DNA in the skin cells. The risk of long-term damage and premature ageing of the skin is minimised.
RADICARE®-GOLD alleviates cellular oxidative stress, protects cells against lipid peroxidation, and attenuates the skin’s carotenoid loss in the summer.
Water sports enthusiasts in particular need to make sure they use skincare products with a high moisture content because water dries out the skin and hair. Water leaches the skin’s own oils from the upper skin layer – this effect is intensified by skin and hair cleansing products as well as chlorine additives in the water.
HYDRACTIN®-LMF infuses the skin with an extra portion of moisture, and helps the skin to retain the newly acquired moisture as long as possible.
AQUARICH® can repair hair conditions commonly associated with pool or salt water, such as the prevention of split ends, gloss and bounceback.
…when hair and skin need special protection due to a disturbed and stressed barrier function.
MYRAMAZE®: Bodyguard and protective factor against blue light for stressed and sensitive skin. MYRAMAZE® protects the skin cells in dry conditions and stabilises the skin’s own moisture and lipid barrier. Skin regeneration is thereby improved.
PROTEOLEA®: Cell-recycling manager and anti-blue-light formula for skin that looks six years younger in only four weeks. PROTEOLEA® smooths the skin, dispenses moisture and promotes skin regeneration, leaving the skin looking more radiant.
MYRAMAZE®: 48 h+ skin wellness. Treat your skin to a bit of a break. MYRAMAZE® gives a feeling of calm and a new sense ofwell-being in just five steps. Your skin will flourish noticeably. Dry skin areas are supplied with moisture; the stressed skin barrier gains renewed energy and especially sensitive skin areas are revitalised.
DEFENSIL®-SOFT is based on mushrooms from the Albatrellus family, living in the boreal taiga forests of the northern hemisphere under the magical light of the aurora borealis. Thanks to its active ingredients grifolin, neogrifolin and scutigeral, DEFENSIL®-SOFT effectively inhibits the pain receptor TRPV1, a mediator for neurogenic irritation. When applied to the skin, DEFENSIL®-SOFT instantly soothes and safeguards irritated skin, protects against the effects of infra-red radiation and augments the skin's well-being zone.
LEGS, TUM AND BUM
SLIMEXIR® is your whole-body fitness trainer to bring problem areas into form and keep them there. Activate and firm up is the motto here – whether it is your legs, tum or bum – or even neck and arms. The in-vivo empirical evidence is unusually extensive for this power ingredient.
LIFTONIN®-XPERT ECO is the ideal partner for products to combat flabby skin or stretch marks – for that extra portion of highgrade collagen for legs, tum and bum.